Semantic Shelf: The Dynamics Of Commerce Across Answer Engines
This Black Friday and Cyber Monday, answer engines accelerated consumers’ discovery and evaluation of various products, yielding higher-quality traffic. According to Adobe, Black Friday traffic from answer engines to US retailers’ sites was 38% more likely to purchase than non-answer-engine-sourced shoppers. Purchases still occur on retailers’ sites. Shipping, customer service, and payments remain retailers’, not […]
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