News and Reviews

I’ve spent a lot of time around marketing teams. I’ve freelanced for brilliant minds and total nightmares — the kind of people who make you mutter,…

A good friend checks in with their people, drops a line to make sure life’s okay; that the kids are cool, the job’s steady, and they’re…

One of the few people who has figured out how to turn that endless scroll into real-world power is Gabriella Zutrau. She’s helped shape campaigns for…

If I triggered you with the term “high value,” sorry about that — it was a necessary evil to get you here to talk about something…

If you’re a retailer, you know that Black Friday/Cyber Monday (BFCM) is the most significant sales opportunity of the year. But did you know that it…

The air is getting crispier, companies are planning their EOY parties, and parents are threatening their kids with Santa’s ever-watching eye. If you listen closely, you…

So, you want to be an entrepreneur? You’re in good company: 62% of American adults want to be their own boss. And while many of these…

A social media creator is standing on quicksand. No matter how solid the ground may seem, one shift and they could be swallowed like a lizard…

I’m used to the daily grind of hitting deadlines. On the page, I can knock out an op-ed, essay, or article with precision and always on…

Monetization is cool, but you don’t need every interaction with your followers to lead to a conversion. Sometimes, it’s just about deepening the connection in the…