The Chaos of Doing Something Different with Jonathan Sturgeon I’ve spent a lot of time around marketing teams. I’ve freelanced for brilliant minds and total nightmares — the kind of people who make you mutter,…

The Performance of Intimacy: How Creators Are Rewiring the Rules of FriendshipA good friend checks in with their people, drops a line to make sure life’s okay; that the kids are cool, the job’s steady, and they’re…

Inside the Instagram Machine That Got Zohran Mamdani ElectedOne of the few people who has figured out how to turn that endless scroll into real-world power is Gabriella Zutrau. She’s helped shape campaigns for…

High-Value Followers: You Mean The World to MeIf I triggered you with the term “high value,” sorry about that — it was a necessary evil to get you here to talk about something…

A Retailer’s Guide to Black Friday Success: Cozy Lessons from a Loungewear FounderIf you’re a retailer, you know that Black Friday/Cyber Monday (BFCM) is the most significant sales opportunity of the year. But did you know that it…

Supercharge Your Marketing Strategy for Black Friday 2025 🛒The air is getting crispier, companies are planning their EOY parties, and parents are threatening their kids with Santa’s ever-watching eye. If you listen closely, you…

How to Make and Sell Digital Goods (Without Losing Your Soul or Sanity)So, you want to be an entrepreneur? You’re in good company: 62% of American adults want to be their own boss. And while many of these…

The Creator Economy’s Dirty Secret: You’re Not Building a Business, You’re AuditioningA social media creator is standing on quicksand. No matter how solid the ground may seem, one shift and they could be swallowed like a lizard…

The Creative Tax of Being SeenI’m used to the daily grind of hitting deadlines. On the page, I can knock out an op-ed, essay, or article with precision and always on…

Boo! How We Built a Haunted House Using ManychatMonetization is cool, but you don’t need every interaction with your followers to lead to a conversion. Sometimes, it’s just about deepening the connection in the…

We Asked Creators at IGSxM How They’re Monetizing — Here’s What They SaidDid you miss Instagram Summit by Manychat? Don’t worry; we’ll be back at it next year with even more inspiration and insights for you. In the…

Follow to DM: The Smartest Way to Turn Followers Into Conversations (Without Feeling Like a Bot)That small hit of dopamine when someone follows you? Stop thinking of it as a number ticking up, and start thinking of it as attention. That’s…

How Follow to DM Welcomes Every New Follower for YouYou know that rush when someone follows you? That’s not just a number going up. That’s a real person saying, “Show me more.” Now you can…

Manychat CEO Mike Yan Reveals the Future of Instagram Automation at IGSxM 2025You have 8.2 seconds. That’s officially less than the attention span of a fruit fly. And in those eight pathetic seconds of collective attention span, your…

Beating the Cycle: The Accidental Automation ProphetYou may or may not know the name, Ralph Waldo Emerson, but the world-renowned thinker had some profound thoughts on what the human condition was capable…

How to Create Facebook Ads That SellRunning ads on Facebook can be a smart investment or a straight-up money pit. The difference lies in knowing how to set them up the right…

How to Use One-Time Notifications (OTNs) on MessengerGood news, you can send messages to subscribers beyond 24 hours with the one-time notification rule. Learn more about how to use OTN.

Knowledge Base Chatbots: Definition, Benefits & How to Build in 2025 Imagine a world where your customers never have to wait for assistance from a […]

What Are Chatbot Intents? Types, Benefits & Best Practices Explained After working with chatbots for half a decade, I’ve learned that even the most a […]

Customer Communication Strategy: 8 Proven Ways to Improve Customer Conversations Let’s be real—most businesses are terrible at customer com […]