I Hunt Deals for a Living. These Are the 25 Steals I’m Stocking Up On During Sephora’s Big End-of-Year Sale.

I hold off on buying certain beauty and skin-care products during fall sales, if I can help it.

Instead, I wait — past Black Friday, beyond Cyber Monday, and into December — for when Sephora launches its annual Gifts for All sale and some retailers match the prices.

Although some products do drop to great lows over Black Friday, I weigh what to buy when because I know what’s coming: This is Sephora’s best sale of the year for base-level members of its free rewards program, who finally get the 20% sitewide discount that’s restricted to higher-spend membership tiers in Sephora’s other annual sales.

This sale also brings markdowns on items and product lines that don’t see many deal-worthy drops during the rest of the year — think Rare Beauty mascara, Dior concealer, and Patrick Ta brushes — so it’s a great time to pick up those goodies for everyone on your list (or yourself).

You can find the best deals on Wirecutter’s expert-approved picks and favorites included in the Gifts for All sale below. Beauty Insiders get 20% off most items and 30% off Sephora Collection products with the single-order code SAVEGIFTS, as well as free same-day delivery with the code QUICKGIFTS. Signing up for a Beauty Insider membership is free, and it also unlocks year-round free shipping.