Everything You Need to Know About Price Protection and Price-Match Guarantees

Nearly half of shoppers — 49%, according to a 2025 survey by Bankrate — reported making a more concerted effort to start their holiday shopping early, before the end of October. And seven in 10 are specifically seeking out deals, sales, and other ways to reduce their total at checkout.

My fellow Wirecutter Deals experts and I are committed to ensuring that holiday shoppers get great value for their money when making holiday purchases. That often comes in the form of a great deal on one of our expert-vetted picks. But there’s an oft-forgotten money-saver, hiding in plain sight, that cost-conscious shoppers can also take advantage of: price matching and price protection.