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Discover how European banks are turning mobile apps into smart, conversational experiences. Forrester’s 2025 review reveals key trends and leaders.

Customer service applications are becoming bloated with features that users can’t or won’t use. Find out how AI can help in this preview of our new report, The Customer Service Solutions Landscape, Q3 2025.

Learn how Club Med designed, implemented, and continuously refined its conversational AI strategy — starting with a WhatsApp chatbot in Brazil.

AI is being marketed as a technology that will transform customer service for the better, but results are lacking. Here’s why.

Generative AI search experiences are increasingly conversational, assistive, and agentic. As a result, distinctions between search experiences are disappearing. Our latest report helps marketing, digital, and technology leaders and processes adapt to genAI-integrated search.

Today, under the headline-grabbing geopolitical and geoeconomic volatility, a significant, and potentially more consequential, transformation is unfolding in the public sector.

Emerging technologies are transforming digital experiences, which are evolving to become more human-centered, assistive, anticipatory, and agentic.

Leading banks are leveraging mature and emerging technologies, customer insights, and data to enhance customer experience, increase customer engagement, and drive business growth.

In the rapidly evolving landscape of software development, one month can be enough to create a trend that makes big waves.

Most companies make the wrong business case for their chatbot. Here’s how to make the right one.

Remember this Quora comment (which also became a meme)?(Source: Quora)In the pre-large language model (LLM) Stack Overflow era, the challenge was discerning which code snippets to adopt and adapt effectively. Now, while generating code has become trivially easy, the more profound challenge lies in ...