AI Search Visibility Analytics

AI Visibility tracks the mentions of your website, product, or brand within AI search tools like ChatGPT, Gemini, etc. This is a difficult problem to solve or get an exact answer for because there is no open door to view the data in AI search systems.

Of course, you can try testing by asking an AI tool like ChatGPT to see what answer it will produce. The caveat is that this only captures branded questions. It doesn’t account for non-branded conversations that eventually lead back to you. For example, a user might ask an AI about summer vacation planning, which later turns into sunscreen recommendations. That path is difficult to trace or attribute.

Another option is to check your Google Console account to see where the traffic originates. Filtering by brand name, product name can also fine-tune what people were searching for. You can also get some data from Google Analytics referral tracking data.

In general, it’s much easier to track visibility for branded terms than for broader, non-branded AI-driven queries. That’s why it’s important to clearly mention your brand in FAQs and on-site content, so it has a better chance of being included in AI-generated answers.

Here are some tools to help with AI visibility analytics:

• Googe Console Free

• Google Analytics 4 Referral Tracking Free

• Otterly.ai $

• Rankscale.ai $

• Otterly.ai $

• Nightwatch.io $

• Peec.ai $$

• SE Ranking $$

• Rankability $$

• Soogle.io $$

• LLMrefs.com $$

• Writesonic.com $$

• Anthenahq.ai $$

• Surferseo.com $$

• Hall $$

• Scrunch.com $$$

• AirOps.com $$$

• SEMRush $$$$

• SeoClarity $$$$